Why do good companies See revenue stall?
Even good companies with good products fail to meet revenue expectations. Senior managers look for answers and demand fast corrective action, often from sales and marketing.
(and often, rightly so!)
Our focus
New Customer Aquisition
We assist with Go-to-Market full funnel omnichannel outbound and inbound strategies to improve net new additions to your customer base. We assess your current CAC, customer journey and map existing and new strategies for easy sales and marketing alignment.
Growth and Retention
Understanding your current customer insights help to define your future efforts. The key is a balance of faster conversions, stronger pipelines, and fresh strategies that reach consumers across a full spectrum of media channels.
Marketing Assement
Sometimes a marketing assessment is necessary to clearly map an existing effort to KPI’s, and ROI. Do you have the right mix of channels, are you over or under-resourced or need more flexibility to outsource and cycle faster.
Sales Assement
Does your sales team complain about leads? Are they overselling the value proposition? Where and why are sales stalling? A clear assessment of your existing sales team will help to answer these questions.
Marketing ROI
What part of marketing contributes to profit -what is marketing making related to its expense? Without some effort around KPI’s and follow up ROI assessment of marketing effort you marketing teams are left vulnerable to opinions rather than fact
Process and Data Measurement
What methods, process, and routines do you have in place to help your team be effective. Do you have KPI’s for efforts before they begin? Are your process well enough defined that you can repeat them without much confusion?
Common ways Sales and Marketing Get off Track
Increase Conversion Rates
The value proposition is not focused, compelling or clear. Product and value positioning is wrong or misguided. Market selection is unfocused and often too broad. Account targets are not properly selected. There is a disconnect between marketing and sales alignment. Each are independently focused.
Disparte tools and process
Communication Blocks
The gaps between marketing and sales efforts create poor follow-through and are often ineffective and uncoordinated. Leads that go to sales often end in a black hole with little or no coordination should a sale stall no coordination and appropriate follow-up.
Marketing and sales lack the skills and experience to drive the process, the role of marketing or sales is not clearly defined at each stage of the customer journey.
Turn your marketing ACTION into RESULTS!